
Amazon Prime Day Sales 2025 - What you need to know
Prime Day is right around the corner—and this year, it’s longer and bigger than ever. If you're wondering when the deals start, what’s included, and how to make the most of it, you’re in the right place.
📅 When Is Amazon Prime Day 2025?
Amazon Prime Day 2025 begins on July 8 and runs through July 11, lasting a full 96 hours for the first time ever!
Start day: July 8, 2025
End day: July 11, 2025
❓ What Is Amazon Prime Day?
Amazon Prime Day is a massive shopping event exclusively for Prime members, offering limited-time discounts on everything from electronics to beauty products.
It started in 2015 as a celebration of Amazon's anniversary and has evolved into one of the biggest online sales events globally—bigger than Black Friday for many shoppers.
⏰ How Long Does Prime Day Last?
This year, Prime Day spans 4 days—from July 8 through July 11.
Traditionally a 48-hour sale, Amazon has extended the event due to growing demand and global participation.
🔔 Pro Tip: Start checking deals at midnight Pacific Time (3 AM Eastern) each day. Some Lightning Deals go fast!
💥 What Happens on Prime Day?
Prime Day includes:
🚨 Lightning Deals – limited-time offers that sell out fast
💸 Daily “Big Deals” Themes – new each day at midnight
🔄 Early Access Discounts – already live for select items
🔊 Amazon Device Discounts – Fire TVs, Echo, Kindle & more
🎯 Top Brands on Sale – Apple, Sony, Samsung, Revlon, and more
🛒 What Will Be on Sale?
While the full list is dynamic, here’s what you can expect to be heavily discounted this year:
Category
📱 Tech & Electronics
Smart TVs, tablets, laptops, smartwatches, headphones
🧴 Health & Beauty
Skincare, electric toothbrushes, grooming tools
👕 Fashion & Apparel
Shoes, activewear, sunglasses, accessories
🏠 Home Essentials
Vacuums, kitchenware, tools, furniture
🧸 Toys & Kids Gear
LEGO, learning toys, baby essentials
📦 Amazon Devices
Fire Stick, Echo Dot, Kindle, Ring Doorbell
✅ New this year: Amazon is offering rotating daily 'Big Deals' themes—so each day focuses on different categories!
⏭️ When Is the Next Amazon Prime Day?
Wondering about future events beyond 2025? Historically, Amazon has also launched a fall Prime event—sometimes called Prime Big Deal Days—typically in October.
2024
July 9–10 / October (TBD)
2025
July 8–11 / Expected October 2025
So, don’t worry if you miss July—you’ll likely get another chance to score deals in October 2025.
🎯 Final Thoughts
If you’ve been waiting to make a big purchase, Amazon Prime Day 2025 is the time to act.
- Deals start at 12:01 a.m. PT on July 8
- Ends July 11 at 11:59 p.m. PT
- Early deals are already live
✅ Make sure your Prime membership is active
✅ Add items to your wishlist or cart in advance
✅ Check back each day for new themed deals